Hilary Souter
Chief Executive, Advertising Standards Authority
Hilary has spent over seventeen years working in the wider media industry on a range of issues including advertising standards
and compliance with codes and legislation.
In her current role, Hilary is responsible for the maintenance of the ASA codes of practice and running the consumer and business complaints services provided by the ASA Complaints Boards. This includes an advocacy role on the value of advertising self-regulation with industry and regular contact with government and non-government agencies where the ASA has a complementary role to senior jurisdictions.
In her former role as Corporate Affairs Manager for the Newspaper Publishers’ Association, Hilary worked with the Media Freedom Committee and provided advice for newspaper members about code and legal compliance for advertising content. She also ran a number of industry secretariats.
Prior to this Hilary spent five years in the Office of the Clerk working with Parliamentary select committees and the New Zealand House of Representatives on procedural and administrative issues.
#AD - User Generated Content Guidance
While great ads, and the communications behind them can help build enduring relationships with consumers, ads and communications campaigns that mislead or offend people undermine those efforts.
As the lines between advertising and marketing communications blur, this presentation will highlight the value of engagement with self-regulation. It will include information on understanding the potential fall-out from Complaints Board decisions and provide guidance on the Advertising Codes of Practice in relation to social media platforms and user-generated content.
This presentation will be relevant to anyone working in communications where brands are at the forefront and unintended consequences could have been avoided.
Hilary has spent over seventeen years working in the wider media industry on a range of issues including advertising standards
and compliance with codes and legislation.
In her current role, Hilary is responsible for the maintenance of the ASA codes of practice and running the consumer and business complaints services provided by the ASA Complaints Boards. This includes an advocacy role on the value of advertising self-regulation with industry and regular contact with government and non-government agencies where the ASA has a complementary role to senior jurisdictions.
In her former role as Corporate Affairs Manager for the Newspaper Publishers’ Association, Hilary worked with the Media Freedom Committee and provided advice for newspaper members about code and legal compliance for advertising content. She also ran a number of industry secretariats.
Prior to this Hilary spent five years in the Office of the Clerk working with Parliamentary select committees and the New Zealand House of Representatives on procedural and administrative issues.
#AD - User Generated Content Guidance
While great ads, and the communications behind them can help build enduring relationships with consumers, ads and communications campaigns that mislead or offend people undermine those efforts.
As the lines between advertising and marketing communications blur, this presentation will highlight the value of engagement with self-regulation. It will include information on understanding the potential fall-out from Complaints Board decisions and provide guidance on the Advertising Codes of Practice in relation to social media platforms and user-generated content.
This presentation will be relevant to anyone working in communications where brands are at the forefront and unintended consequences could have been avoided.