David Schnellenberg
General Manager New Zealand, iSentia
David has overall responsibility for iSentia in New Zealand. Prior to joining iSentia, David worked in senior communication roles in both the public and private sectors, which have included NZ Post, Meridian Energy, Ministry of Foreign Affairs and Trade, and the Ministry of Emergency Management, where he was Director of Public Affairs and Communications.
Two days after the earthquake on 22 February 2011, David joined the Emergency Operations Centre in Christchurch where he worked as media manager overseeing the large national and international media contingent.
Media Intelligence during a crisis
We all know that the media landscape is constantly changing, and that people have access to more information faster than ever before - this is especially true during the life cycle of crisis. It raises questions such as how do I keep on top of the coverage? What should I be paying attention to? Are the right messages getting through? How could I prioritise my responses? How important is social media?
Join iSentia for a discussion on media coverage during a crisis to ensure that the right information gets through.
David has overall responsibility for iSentia in New Zealand. Prior to joining iSentia, David worked in senior communication roles in both the public and private sectors, which have included NZ Post, Meridian Energy, Ministry of Foreign Affairs and Trade, and the Ministry of Emergency Management, where he was Director of Public Affairs and Communications.
Two days after the earthquake on 22 February 2011, David joined the Emergency Operations Centre in Christchurch where he worked as media manager overseeing the large national and international media contingent.
Media Intelligence during a crisis
We all know that the media landscape is constantly changing, and that people have access to more information faster than ever before - this is especially true during the life cycle of crisis. It raises questions such as how do I keep on top of the coverage? What should I be paying attention to? Are the right messages getting through? How could I prioritise my responses? How important is social media?
Join iSentia for a discussion on media coverage during a crisis to ensure that the right information gets through.